Locally owned specialty store for all your running, walking, hiking and active lifestyle needs.

Running and walking shoes (and most performance apparel) are, by design, technical pieces of equipment intended to deliver benefits tailored to the end-user. These benefits, however, are only realized if the wearer is truly appropriate for the product. And at BPRC, it bothers us — in fact, it stresses us out — to know how many Atlantans are running or walking in shoes and apparel not ideally suited for them! And, let’s face it, proper footwear selection can be a confusing and somewhat intimidating process. Just looking at a footwear wall with 100+ shoes can be enough to make your head spin! But, take heart. At BPRC we have a very thorough, easy to understand process designed to de-mystify proper footwear selection and ensure that you get the best shoe for you in order to get the most out of your running or walking experience. As you can see, it’s really all about you! Which is why we have a complete Fit Process to get you into the right shoe for you. Most importantly, our stores are a welcoming and friendly space for everyone, whether you consider yourself a runner or not.